At the origin, there is a simple industrial incident. Somewhere in an Italian factory, an engineer injected too many air micro-bubbles into a batch of hollow synthetic fibers, usually used in thermal insulation, making the whole thing unusable, good to throw away.

But chance intervened. Someone noticed that these air-filled fibers floated like no one else!

We are at the beginning of the 2000s.
It is a man from Nice, Alain Belkadi, who has been running Greystone since its creation in 1981.

He is an experienced entrepreneur, who for 39 years has built his career in the textile industry and has worked with the biggest names in retail.

Carrefour, Auchan, Système U, Intermarché, Leclerc and Casino have all called on his expertise over the years.

He still manufactures the private labels of the largest retailers in his own factories.

But at this point in his business, as a new century begins, Alain Belkadi feels that he is at a turning point, that he must give a new impetus to his activity. This fiber will give him the opportunity.